Building a multi-touchpoint platform for one of Scotlands most loved brands
For over 450 years, Tennent’s has had a place at the heart of every major social occasion in Scotland; from pivotal moments of Scottish history and culture down to personal moments we share with friends and family.
Tennent's web presence was split across multiple sites and e-commerce was something that they were yet to explore. We partnered with Tennent's to bring everything under a single platform and develop the strategy and infostructure to create a new e-commerce revenue stream.
Tennents.co.uk is the single home for everything Tennent's. Users can find anything they need across the brand, the beers and the brewery.
Using cutting edge "headless" technology, the platform's performance is far above the industry standard. Users have a seamless and quick experience, and Tennent's have an agile and responsive marketing tool.
The e-commerce solution enables Tennent's to iterate quickly on new product development and experiences such as subscription boxes and customer loyalty programmes constantly pushing the envelope in the industry.